The Colgate-Palmolive Company and the American Dental Association (ADA) announce their continued collaboration in support of Colgate’s annual Oral Health Month program with the “Share More Time, Share More Smiles” campaign. Now through June 30, 2017, the awareness effort encourages families to share more time, moments and smiles together on social media using #TimeToSmile. Colgate will donate $1 for every image or video liked, shared or posted using #TimeToSmile to the ADA Foundation’s Give Kids A Smile® program*, which provides free oral health care, education, screening and treatment to underserved children.
Hispanic adults in the U.S. consistently report more untreated cavities than non-Hispanic adults1, while children nationwide miss millions of hours of school due to dental disease. Dedicated to the belief that everyone deserves a future they can smile about, Colgate-Palmolive has also created sharable Facebook content to provide information to U.S. Hispanic families about proper oral care, to ultimately improve oral health outcomes.
“Colgate is committed to improving children’s oral health around the world,” said Carla Kelly, general manager, U.S. Multicultural Marketing, Colgate-Palmolive. “‘Share More Time, Share More Smiles’ gives us the opportunity to make this happen. As a platform that engages with the entire Hispanic family, we can give parents the tools to adopt healthier oral care habits and encourage more generations of healthy smiles.”
At a grassroots level, beloved TV personality and mother of two Karla Martinez will meet and greet shoppers on Saturday, June 3, 2017 at two Fiesta Mart stores in Houston, TX and share oral health tips in Spanish. The Colgate’s Bright Smiles, Bright Futures® mobile dental van will be also on site to provide free dental screenings and oral health education to children ages three to 12 years old. Colgate products with the ADA Seal of Acceptance will also be provided free of charge to attendees.
“Healthy habits that start in childhood last a lifetime,” said ADA President Dr. Gary Roberts. “Leading by example — brushing for two minutes, twice a day with fluoride toothpaste and visiting a dentist regularly — teaches kids about the importance of dental health and creates fun family memories along the way.”
“Share More Time, Share More Smiles” provides bilingual oral health education materials including infographics, children’s activity sheets and other oral care resources on Colgate.com/Sonrisas. Bilingual videos, articles and downloadable family activities will also be available on the ADA’s site MouthHealthy.org/OralHealthMonth and via social media on Twitter @SonrisaColgate (in Spanish) and on the American Dental Association’s Facebook, Twitter, Instagram and YouTube channels.
To learn more about the Colgate and ADA collaboration please visit Colgate.com/Sonrisas.