Treato IQ platform connects pharma companies to Hispanic consumers
Treato’s Treato IQ platform now delivers insights from the Hispanic population, providing a new and valuable resource for pharmaceutical companies wishing to engage with the rapidly growing Hispanic...
View ArticleVme TV and UnitedHealthcare for a public education campaign to improve health...
Vme TV has launched a public education campaign to promote healthier lifestyles and improve health literacy among Hispanic Americans. The campaign, sponsored by UnitedHealthcare, consists of a series...
View ArticleCDC teams up with National Alliance for Hispanic Health in anti-smoking campaign
“If you smoke, quitting is the single best thing you can do for your health and for your loved ones,” said Jane L. Delgado, Ph.D., M.S., President and CEO of the National Alliance for Hispanic Health...
View ArticleFiesta San Antonio kicks off, celebrating city’s history and encouraging...
Fiesta San Antonio, the citywide celebration commemorating the history and culture of San Antonio, kicked off celebrations Thursday. The City of San Antonio welcomes locals and visitors from around...
View ArticleNCLR teams up with Peers for Progress to release guides to help meet global...
Peers for Progress, a program of the American Academy of Family Physicians Foundation, and the National Council of La Raza (NCLR) announced the release of two essential guides to enable accelerated...
View ArticleMEDIA ADVISORY: Adamari Lopez and Procter & Gamble’s Orgullosa Kick Off...
WHAT: As part of Orgullosa’s Breast Cancer Awareness Month partnership with Liga Contra el Cancer, actress and breast cancer survivor, Adamari López will encourage all Latinas to extend a hand and...
View ArticleLULAC to host health fair for Latinos in Brownsville, Texas
As part of its Latinos Living Healthy Initiative, the League of United Latin American Citizens (LULAC) will host its first health festival in Brownsville, Texas. LULAC’s Feria de Salud will feature...
View ArticleAQIN enrolls thousands of Latinos in diabetes workshops in NYC
The IPRO-led Atlantic Quality Innovation Network (AQIN), the Medicare-funded healthcare quality improvement organization for New York, is scoring major gains in enrolling Hispanic and Latino Medicare...
View ArticleKaiser Permanente study finds breastfeeding lowers risk of Type 2 diabetes...
Women with gestational diabetes who consistently and continuously breastfeed from the time of giving birth are half as likely to develop type 2 diabetes within two years after delivery, according to...
View ArticleNorthern Westchester Hospital receives $75,000 from the Avon Foundation for...
Northern Westchester Hospital received a $75,000 grant from the Avon Foundation for Women to support the hospital’s Breast Health Initiative for Underserved Women (BHI). Through BHI, women in Northern...
View ArticleSixteenth Street Community Health Centers in Milwaukee receive 2015 BizTimes...
Pamela Wilson, MD, medical director at Sixteenth Street Community Health Centers (SSCHC) in Milwaukee will receive a 2015 BizTimes Health Care Hero Award in the Physician category. The Health Care...
View ArticleCommonwealth Fund recognizes ConsejoSano as New Innovative Healthcare...
ConsejoSano was recognized as a healthcare innovation worth adopting at the Commonwealth Fund’s 18th Annual International Symposium on Health Care Policy, the premier conference in the US for...
View ArticleWonderful Pistachios takes a crack at Hispanic marketing
Wonderful Pistachios has selected Havas Formulatin as its first Hispanic PR AOR, following a competitive review, as it moves to more aggressively target the market segment in the US. The...
View ArticleHispanics projected to constitute 20 percent of glaucoma patients by 2050
Today, nearly 3 million people ages 40 and older have glaucoma, according to the Prevent Blindness “Future of Vision: Forecasting the Prevalence and Costs of Vision Problems” report. As the population...
View ArticleSensis launches health care marketing practice, SensisHealth
Sensis, a digital cross-cultural marketing agency, has launched SensisHealth, a specialized health care marketing practice to help providers, payers and pharmaceutical companies improve outcomes for...
View ArticleNew study suggests low income plays bigger role in obesity than race
For a long time researchers have tracked high rates of obesity among black and Hispanic kids, but a closer look at communities shows family income matters more than race in predicting which kids are...
View ArticleGoya Foods launches second edition of the MyPlate/ MiPlato Cookbook
Goya Foods, in collaboration with First Lady Michelle Obama’s Let’s Move initiative and the USDA, launches the second edition of the MyPlate/ MiPlato cookbook,Happy, Healthy Celebrations: Bright, Bold,...
View ArticleWonderful Pistachios partners with Laura Posada to engage with U.S. Hispanic...
Wonderful Pistachios announced today that TV personality, certified master life coach and bicultural motivational speaker Laura Posada will serve as the brand’s Latina ambassador to promote the health...
View ArticleNational Hispanic Medical Association to hold summit on Hepatitis C
The National Hispanic Medical Association (NHMA) will hold a national summit on Hepatitis C at the Rayburn House Office Building, Room B354 on February 11, 2016 from 8:30 am to 4:00 pm for our public...
View ArticleGoya Foods announces stellar line up of chefs at the 2016 Food Network South...
Goya Foods of Florida has announced its participation in the Food Network South Beach Wine & Food Festival (SOBEWFF). For the fifth consecutive year, the company will serve as the Official Latin...
View Article